Entrepreneurship
Market research for a small business decision
Turn customer interviews, competitor research and public data into a testable business decision, without confusing interest with demand.
Evidence you can work with
Research & Lists
Original working frameworks, measurement guides and public data resources for a better-informed business decision.
The reading room
Search the journalEntrepreneurship · Leadership · Business economics · Getting funded
Browse the selection at your own pace.
Business economics
Cash conversion cycle: inventory to collected cash
Understand inventory days, receivables days and payables days. A worked example connects the cash conversion cycle to funding needs.
Business economics
Unit economics: measure what one sale contributes
A practical unit-economics framework for pricing, delivery costs, refunds and repeat purchases, with a worked example.
Entrepreneurship
Franchise disclosure document: a buyer’s review
Read a franchise disclosure document alongside the operating model, total investment and questions for existing franchisees.
Getting funded
Before you borrow: a business financing checklist
Twenty practical checks to clarify the need, compare terms, and prepare for repayment.
The working notebook
Put the reading to work.
A useful decision starts with evidence, a clear assumption and a question you can answer.
Define the geography, period and measurement method.
Read: Market research for a small business decisionKeep observed results apart from forecast assumptions.
Read: Business KPI examples for an owner’s dashboardLists organize research; they are not product endorsements.
Read: Franchise disclosure document: a buyer’s reviewContinue the conversation
Make the numbers work
Money
Understand borrowing costs, debt service and cash flow with transparent assumptions.
From an idea to an operating businessEntrepreneurship
Business plans, startup budgets, customer evidence and acquisition decisions for people building their next venture.
Capital, operations and enterpriseBusiness
How businesses fund a project, protect liquidity and turn a plan into an operating decision.
The essential reading deskFeatured
A considered selection of reporting, financing decisions and useful tools.