Entrepreneurship
A business plan you can actually use
Build a business plan around customers, operating decisions and a cash forecast. Includes a practical working template.
From an idea to an operating business
Entrepreneurship
Business plans, startup budgets, customer evidence and acquisition decisions for people building their next venture.
The reading room
Search the journalEntrepreneurship · Business economics · Growth capital
Browse the selection at your own pace.
Business economics
Customer acquisition cost: calculate it consistently
Compare acquisition spending with new customers, contribution and collection timing. Includes a worked CAC example.
Business economics
Break-even analysis: formula and worked example
Calculate break-even sales from fixed costs and contribution margin, then test pricing, capacity and cash timing.
Growth capital
Business acquisition loans: a practical funding guide
Build an acquisition funding plan around diligence, working capital, repayment capacity, and the actual loan agreement.
Business economics
Business valuation: prepare the evidence first
Organize earnings, assets, dependencies and liabilities before discussing business valuation with an adviser.
The working notebook
Put the reading to work.
A useful decision starts with evidence, a clear assumption and a question you can answer.
Test a paying customer before projecting a market.
Read: Market research for a small business decisionSeparate opening spending from recurring cash needs.
Read: Startup costs: build a budget before openingKeep the next experiment small enough to learn from.
Read: A business plan you can actually useContinue the conversation
Capital, operations and enterprise
Business
How businesses fund a project, protect liquidity and turn a plan into an operating decision.
Make the numbers workMoney
Understand borrowing costs, debt service and cash flow with transparent assumptions.
Built for the ownerSmall Business
A practical starting point for credit, working capital, grants and a stronger financing application.
Evidence you can work withResearch & Lists
Original working frameworks, measurement guides and public data resources for a better-informed business decision.